Skin & Ageing

Anti Ageing

Anti ageing is a complex subject, not only in skin research.

In our case, which concerns the skin, anti ageing is comprised of knowledge about the various special characteristics of the skin and the ageing process as well as the latest solutions that cosmetics has found to this. Anti ageing involves not only the natural ageing of the skin over time but also the affects of our environment and lifestyle, which can both cause stress to the skin. Basically the objective of anti ageing is to maintain the youthfulness of our skin most effectively and for as long as possible. Through timely care with the most suitable active ingredients, as effectively utilised in the viliv cosmetic range.

More detailed special information on the complex subject of anti ageing can be found under the terms skin ageing and glycation.


Glycation means saccharification and plays an important role in our bodies.

Glucose is vital for the function of the cells. However, too much sugar has an adverse effect. The process of increased saccharification intensifies as we grow older and causes the skin to visibly age. In particular diabetics with increased blood sugar levels see the negative effects on their skin. What is the reason for this?

The collagen fibres in our skin serve two main purposes. As structural proteins they give the skin its firmness and elasticity. At the same time they absorb a high degree of moisture. When collagen fibres “saccharify“ they lose their shape, which resembles a regular spiral of two ropes. The spirals become glued together by the layering of sugar building blocks. Lines and wrinkles can no longer be repaired and smoothed by the skin itself. The skin loses its tension. The lines and wrinkles deepen and remain visible. The hardened collagen fibres become porous and thin. Their ability to store moisture decreases more and more. The formation of lines grows and can no longer be prevented. The ageing of the skin takes its course.

Therefore early skin care, especially of the collagen fibres, with vital moisture is so important. Amongst the essential sources of moisture is carnosin, a combination of two natural amino acids. Carnosin has been shown to prevent glycation and has proved its worth in anti-ageing.

Skin Ageing

Skin ageing can be divided into three types. There is genetic-related ageing, chronological ageing due to time and ageing due to environmental influences and lifestyle factors.

Since genetic ageing cannot be influenced externally, cosmetics concentrate on the ageing of the skin due to time and ageing as a result of damaging environmental factors.

Skin ageing begins with a slowing down of cell division. This makes the upper layer of skin become thin and start to lose its elasticity. Its ability to store moisture also decreases. There is a visible loss of freshness, firmness and vibrancy. The damage to the moisture barrier causes it to become dry and porous. As a result it increasingly suffers from the loss of protective function. Over time the initial faint lines develop into deeper creases and wrinkles. As skin tension continues to decline, age spots develop, as the skin colorant, melanin, is no longer evenly distributed and instead collects in certain areas.

One of the main reasons for ageing of the skin is the loss of collagen, the moisture store of the epidermis. The reason for this is very often sunlight, to which we expose ourselves too often and with too little protection. UVA and UVB radiation with their free radicals penetrate deep into the skin and damage the collagen fibres. The skin loses its firmness and elasticity. At the same time the automatic ageing process acts as a catalyser and reinforces this process. The cells become tired. Cell division slows down. The skin is insufficiently supplied. Its ability to renew itself is lost. Therefore the specific special products of the viliv range of cosmetics contain essential moisturising ingredients which, used at an early stage, effectively slow down the ageing process.

Stem Cells

Our skin constantly regenerates itself. Stem cells play a significant role in this.

To be clear from the outset: in cosmetics these are exclusively skin stem cells and, as we shall see, plant stem cells. Neither of these can be compared to embryonic stem cells and therefore do not raise any ethical issues.

Stem cells have the ability to develop into different types and to embed themselves in different organs and tissues in order to constantly rejuvenate these through cell regeneration and to maintain their function. This is also the main task of skin stem cells. Epidermal stem cells serve to regenerate and replace cells which have been weakened by natural ageing or damaged by environmental influences such as UV radiation. But it is not only the vitality of the skin cells that declines with advancing age. The skin stem cells also lose productivity and efficiency. And these are at the same time the driving force behind the regeneration of the skin. It is therefore even more important that they are protected and given effective care.

Through the findings of biotechnology and the deciphering of the biochemical processes in skin stem cells, cosmetic science today recognises that certain plant stem cells are like a fountain of youth for skin stem cells. Therefore viliv p “protect your skin“ cell defence serum viliv cell defense serum incorporates the effective extracts of apple stem cells and viliv deep rejuvenation serum contains the deep rejuvenation serum of the argan tree, known for its resistance to environmental influences even at great heights and in exposed situations.